advertising, also called online marketing or Internet advertising, is a form of
marketing and advertising which uses the Internet to deliver promotional
marketing messages to consumers. It includes email marketing, search engine
marketing (SEM), social media marketing, Paid to Click Advertising many types of
display advertising (including web banner advertising), and mobile advertising.
Like other advertising media, online advertising frequently involves both a
publisher, who integrates advertisements into its online content, and an
advertiser, who provides the advertisements to be displayed on the publisher's
content. Other potential participants include advertising agencies who help
generate and place the ad copy, an ad server which technologically delivers the
ad and tracks statistics, and advertising affiliates who do independent
promotional work for the advertiser.
In 2011, Internet online advertising revenues/Income in the United States surpassed those of cable television and nearly exceeded those of broadcast television. In 2013, Internet online advertising revenues/income in the United States totaled $42.8 billion, a 17% increase over the $36.57 billion in revenues in 2012. U.S. internet ad revenue hit a historic high of $20.1 billion for the first half of 2013, up 18% over the same period in 2012. Online advertising is widely used across virtually all industry sectors.
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